The benefits of storing data in the cloud are clear. However, as businesses are beginning to closely examine what having data in the cloud entails, they’re discovering that their relationships with cloud vendors are sometimes, well, cloudy.
In a 2015 Forrester Consulting survey, more than 60% of businesses said issues with transparency were stalling further expansion into the cloud. These organisations are justified in being wary, because knowing where data is going and how it is being treated is paramount.
I’ll explain why the next wave of successful cloud providers will compete on these issues rather than price, product or market.