At London’s Cloud Expo, Barak Regey, Google’s director of cloud platforms for Europe, recommended that cloud companies simply abandon trying to predict how their data and cloud capacity needs will evolve over the next five years.
The cloud expert stated that with the explosion of the Internet of Things (IoT) and the pace of innovation and change in the technology industry, cloud organisations simply won’t be able to calculate and prepare for how much cloud capacity they’ll need.
Interesting, but not really the point
The rather defeatist forecast is not necessarily inaccurate (it is impossible to calculate how much usage IoT is going to require because new devices are being invented every day), but it does kind of miss the point: As long as companies thoroughly plan how they manage their cloud environments, they should be in perfectly good standing to scale efficiently and continue to capitalise on the benefits provided by the cloud.
The real capacity projection point
What Regey misses is perhaps the more interesting point – rather than warning companies off being able to plan for the future due to lack of knowledge surrounding IoT capacity, he should attempt an outside look in at Google and the other big providers such as AWS, Microsoft, and IBM.
When it comes to capacity projections, the biggest threat should be felt by these large providers – they are each other’s worst enemy. The big four, amongst a myriad of other cloud providers that are continually appearing in the marketplace to take a slice of the cloud opportunity, are saturating the market really rather quickly.
In the same way that startups in the Nineties began creating the .com bubble that burst the decade after, there are so many companies creating cloud offerings these days that the market has become a very crowded place. It seems many technology providers these days have a cloud offering, and many of these offerings are being fuelled by borrowed investment. Some of these offerings are becoming so big that they are even threatening the biggest players.
Read More: http://www.itproportal.com/2016/04/28/google-and-the-war-of-the-clouds-iot-isnt-the-point/
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